about

Jennifer Rosenfeld is the creator of The White Rose, a podcast and musical based on the true story of a student-led resistance movement in Nazi Germany. In addition to writing the music and lyrics, she performed on the recording as a pianist and singer. Previously, Jennifer composed the music for the 15-minute musical Fears Anonymous, which debuted at the 2018 Hollywood Fringe Festival, presented by New Musicals Inc.

Jennifer is a leading arts entrepreneurship educator, speaker, and coach. Since 2010 she has advised and consulted for individual artists, educational institutions, and arts non profit organizations, on projects ranging from developing new artistic and education programs, to curriculum design and organizational culture. From 2019-2021 she ran the 6 Figure Musician Entrepreneur program and live virtual Intensive, an entirely online education program which has provided musicians and creatives around the world with the skills to gain financial independence through creating profitable online education and coaching businesses.

Her clients have included members of major orchestras, university faculty, celebrated jazz artists, and Broadway performers. She has consulted for organizations including USC Radio Group, the Peabody Institute, Stanford University, University of Miami, and Beth Morrison Projects. 

Jennifer’s first entrepreneurial adventure began in 2009 when she co-founded iCadenza with her high school best friend Julia Levitan. Over the course of ten years leading the company and then embarking on her own path - both as an entrepreneur and artist - she has developed a unique and often contrarian perspective on the relationship between art, commerce, health and sustainability, and how to maximize independence for artists. 

She is an advocate for new financial models in the performing arts industry that are centered on education, in order to enhance profitability and creative freedom - both for individuals and organizations. Learn more in her interview with Erik Gensler for the CI to Eye podcast.

Many of her current and former clients run successful, profitable, and highly impactful businesses, proving that musicians (and all creatives) absolutely have the ability to be good at the “business side”, debunking the myths of the starving and helpless artist.

Jennifer co-authored the book Awakening Your Business Brain: an iCadenza Guide to Launching Your Music Career. 

She received her BA in History and Russian Literature and her JD/MBA from Stanford University. 

Since completing her graduate programs, she has independently pursued extensive continuing studies in composition, song writing, piano, voice, and much more - in order to be ready and able to create The White Rose, a project that began as a seed of an idea in 2009. She believes that it is never too late to pursue your creative dreams and artistic development, no matter your age or background.